Store Instagram Guidelines & Policies

guidelines and best practices for running your store's instagram account — keep it friendly, on brand, and fun our store instagram accounts each shop makers store location can have its own store level instagram account the main purpose is communications and recruitment , with promotion and community engagement as secondary purposes posting is totally optional but encouraged — keep it light and friendly, like you're chatting with a neighbour feel free to promote what's happening at your store and engage with the community who's responsible it's up to the store manager's discretion who handles the account — it can be a specific team member or a team effort whoever posts, everyone involved must follow the guidelines below quick tips posting specs feed posts should be either portrait (1080 × 1350 px) or square (1080 × 1080 px) , so images aren't cropped or chopped off awkwardly avoid landscape images — instagram doesn't favour them — and avoid blurry or unclear images videos and reels should fill the whole screen the algorithm favours it, and it looks much more polished photo orie ntati on ✅ vertical or square❌ landscape — avoid photo clarity ✅ clear and in focus❌ blurry — avoid video orientation ✅ vertical, fills the screen❌ horizontal — avoid what to post showcase the community! show off what's happening in your store — community means everything at makers ideas staff favourites and picks maker features (featuring a maker in store) signage and decor updates new and notable products furry friends 🐾 get silly with it! have fun with trends and get creative with the in store team pull inspiration from our main accounts — @shopmakers ca on instagram and tiktok when making trending content keep it relevant to the business objectives make sure the audio pairs well with either something to do with shopping, shopping local, supporting handmade, or handmade goods, or themes about what it's like to work in store, fun co worker trends, and so on keep it welcoming & appropriate our goal is always to create an inclusive space, free of any hate speech or offensive language we want to come across as welcoming and friendly, and keep our language clean and appropriate quick do's & don'ts do post in portrait or square format fill the screen for videos and reels showcase makers, staff, products, and community keep it friendly, clean, and on brand take inspiration from the main @shopmakers ca accounts don't post landscape , blurry, or unclear images use hate speech, offensive, or inappropriate language stray from business relevant themes questions? if you need guidance, have questions, or want a second set of eyes on anything, reach out to nikola or veronica on slack, or email them at veronica\@shopmakers ca and nikola\@shopmakers ca you got this!